Furniture Blog

Archive for May, 2011

The latest unemployment numbers are disheartening. This is not a political article about who is to blame since economics is way too complicated for me. I suspect that there is plenty of blame to go around. Nor do I have any solutions except the one proposed below.

Last year my son started a retail website that sells unique home decor products and gifts. Needless to say it has been slow going. We can hang in there because overhead is low and we do not have any employees.

There is a lot to learn about marketing on the internet and we did not take the time to learn it first. For those who are not familiar with opening a store on the internet it is akin to opening it in a black hole. If you open a physical store with an actual address people can drive by it and see it or see signs that you put out. But with a couple of hundred million sites on the Internet how do you get known. No one is going to know what your web address is so they have to find you some other way. This is where Google (primarily, and secondarily Bing) come in. They help you find places on the Internet when you type phrases in. If you are looking for a bicycle you can type in “bicycle” and it will give you places to go. If you type in “red bicycle” it is all the better because Google will narrow down the sites that it lists.

That means that the trick is to get Google to notice that your site exists so that when someone types in a phrase that has something to do with your site you will show up. This is not easy. You have to do what is called SEO or Search Engine Optimization. This is a process to get Google to recognize you. There are hundreds of things that you can do, thousands of people who will try to sell you things that will assist you (but in most cases won’t) and in the end no one really knows what works because Google keeps its algorithms secret. But there are some pretty smart people out there who study Google and have figured out a few things.

One way to get Google to recognize you is to advertise with them. However, this is very expensive and is usually beyond the reach of small sites. Imagine competing against Target or Home Depot for advertising space. They will just outbid you.

Another way is to get enough people to like your site so that Google decides that you must be popular (sort of like high school) and it will show you. The main way that Google keeps track of how popular you are is by the number of “backlinks” that you have. A backlink is a link that another site makes to your site. The more backlinks that you have the more popular Google thinks you are except that it doesn’t work that way. It’s not the number of backlinks – it’s the quality. If you have 100 backlinks from sites that no one visits Google doesn’t give you any credit because it does not show that you are popular. But a backlink from CNN.com, or Fox.com or other popular sites is gold. Google figures that if these popular sites like you then you must be pretty good and your Google rank goes up.

There’s only one problem – how do you get a popular website to link to you. Popular websites don’t know that you exist anymore than Google does. It is improbable that a small website will ever get recognized by a popular website.

Here is where the unemployment rate comes in. Backlinks from a government or university website are considered good, high quality and authoritative links. If you can get a link from a.gov or a.edu site you are doing well. My proposal is that Whitehouse.gov, one of the most authoritative websites around, link to my son’s site. They can issue a press release that says if you want unique home decor go to uniquegiftsanddecor.com. Or they can bury it in some other statement. The result will be that the website will become more popular, it will sell more stuff and it will need to hire additional people to help out thus providing jobs. The beauty of this is that it doesn’t cost anything. Of course for this to work the White House can’t give a bunch of links to other retail websites or everything gets diluted. So this is a onetime chance for the White House to step up and do something to help with unemployment without having to spend any money. We will be waiting.

Authors note: This is tongue in check. The author’s heart goes out to those who are unemployed or having a difficult time in this economy and does not intend in any way to make light of the situation.

Our goal is to bring to you the products with finest quality with innovative decorating ideas with earth and eco friendly features. We have compiled an extensive selection of our favorite Home Decor products directly from the manufacturers. This is how we could serve our client with such a low price. We sell only the best products of the highest quality for the most reasonable price.

Decor Innovation offers the most diverse types of easy care faux fur throws and a large selection of high quality blackout curtains. Our various kinds of faux fur throws and blackout curtains are eco friendly and no animals were harmed in the making of our luxurious faux fur throws. Also, Decor Innovation specializes in innovative window treatments, beddings, certified organic baby products, floorings, candles, wall decorations, faux-fur throws, glass art products as bottle stopper and many other eco- friendly and unique home decor accessories. We promise to help you to make your house a home of you love.

We’re dedicated to providing the best high quality products, great deals, and excellent customer service and truly appreciate the opportunity to serve you today and in the future!

(Upon arrival at the DECOR INNOVATION warehouse all returned items are inspected. You will be refunded the full cost of the merchandise and all shipping charges if your return is a result of our error. If the return is not a result of our error and your item is returned unopened within 7 days of delivery we will refund the full cost of the merchandise minus the original shipping charge and actual return shipping fees.If the item has been opened or shows signs of use you may be subject to a partial refund and/or charges of both original shipping and return fees. You will receive your refund via the form of payment that you used.You can return most new and unopened items within 7 days of delivery for a full refund. Items must be returned in new or unused condition and contain all original materials included with the shipment. Contact with Decor Innovation must be made no later than 7 days from the time the item is delivered and all returns must be authorized. You can do so by emailing us and we will issue a Return Authorization. Packages without an authorized RA# will not be accepted. Original shipping cost is not refundable. All returned items will be inspected and awarded a partial refund if opened or used. If the return is a result of our error, the full cost of the merchandise and shipping charges will be refunded.)

What to add and what not to add is the question every home owner seeking improvement will ask. Home improvement involves the reorganization and upgrading of the indoor and outdoor environment.

For a lot of home owners, the landscaping is really important. Landscaping influences the mood or aura of your home, a home with a pool and a fountain translates to a tranquil and serene environment. Moreover, a garden that is well kept with beautiful landscaping could be an attraction to homebuyers when and if you do eventually decide to put your home on the market.

Home improvements are a great investment in your house and you get a more comfortable and beautiful home in the process. There are two main methods of home improvement; you could choose to do a complete overhaul of your home or just do a remodeling project.

Home improvement remodeling is much less expensive than a complete overhaul and could be anything from changing your kitchen floors to changing the heating system in your home.

The kitchen is one of the more popular improvement remodeling projects. The areas for remodeling in a kitchen are vast and there is always something extra you could do to enhance the look of your kitchen and add more value to the home as a whole. Some kitchen improvement remodeling projects could be as complex as placing an island in a kitchen that had none before or could be simply refacing existing cabinets.

The bathroom is another area that is the focus of home improvement remodeling. There is just so much that can be done in a bathroom. You could simply change the tiles and there are many tiles to choose from including ceramic tiles or you could change the whole look of the bathroom; add an oriental or eastern feel to your bathroom.

You could also decide on an addition to your existing home such as a patio. You might want to change the look of our present patio or add a patio where one did not previously exist. Concrete slabs are quite common even though tiles of different materials are gradually gaining popularity.

Whatever form of home improvement remodeling you eventually decide to engage in, it is realy important to make sure that you are making the most of your money. This should be done by ensuring that the materials you are using are of the highest quality, to avoid your having to replace materials soon after the project is done. Furthermore, working with a qualified and reputable home improvement company is imperative to make certain that you are getting value for your money.

Home improvement means that you are adding value to your home, which translates as a prudent investment. You get the added advantage of living in a beautiful environment that affords you maximum comfort.

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